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Role 3

ASICS Runkeeper

Title
Marketing Manager, Growth
Dates
2016 – 2018
Where
Boston, MA

Highlights

  • Ran a subscription task force that reported weekly to the CEO and CFO
  • Owned acquisition and retargeting spend for both apps
  • Hired and managed a growth marketing analyst who grew into a product marketing lead

Selected work

ASICS Studio launch70K
LaunchASICS Studio launch70,000 installs in the first month of a new app launch.
Runkeeper subscription growth+11%
SubscriptionRunkeeper subscription growthGrew subscription revenue 11% year over year while monthly users declined.