Highlights
- Built attribution models for affiliate, social, content and app install channels in SQL and Tableau
- Grew affiliate spend 186% year over year at positive ROI
- Ran one of the first direct-response campaigns on Instagram, in Q4 2015
Selected work
Paid socialInstagram direct responseOne of the first direct-response campaigns on Instagram, in Q4 2015.
AffiliateAffiliate programGrew affiliate spend 186% year over year at positive ROI.