The route
5 jobs · 2 consulting gigs · 3 volunteer roles
Twelve years of marketing and growth, mostly in Massachusetts. Pick any role on the map or in the list to see the details.
- Full-time role, in order
- Current role
- Consulting
- Volunteering
- Education
By the numbers
- Paid acquisition$2.5M+in annual paid ad spend managed across acquisition channelsDetails
- Lifecycle & retention+66%year-over-year growth in subscription revenue from lifecycle marketingDetails
- GTM+150%growth in paying subscribers to a new product in six months, with 70%+ of free trials converting to paidDetails
- Engagement47%of users took part in community challenges, a program built to keep people engagedDetails
- GTM70Kinstalls in the first month after launching a new appDetails
- Paid acquisition+186%year-over-year growth in affiliate partner spend while keeping return on investment positiveDetails
Experience
Volunteering
- Blue Hills Cycling Club ↗Board Member · I run the club’s communications and events and help lead safety and paceline clinics.2025 – now
- Thomas Crane Public Library ↗Treasurer, Board of Trustees · I oversee the endowment and led the investment policy, bylaws and gift acceptance policy.2024 – now
- Insight Meditation Society ↗Board of Directors · I serve on the board of one of the country’s leading meditation retreat centers.2024 – now
Specialties
- Marketing strategy & P&L ownership
- Brand strategy & positioning
- Organic & community-led growth
- Paid acquisition
- Lifecycle & CRM
- Experimentation
- Attribution & LTV modeling
- Partnerships
- Team & agency leadership
- AI marketing automation
Toolkit
- AI & building: Claude Code, Cursor, Codex, n8n, Vercel, Figma
- Data: SQL, Snowflake, Amplitude, Looker, Tableau
- Lifecycle: Braze, Customer.io
- Attribution & testing: Singular, Apptimize, Maze, Hotjar
About
I’ve spent 12 years growing consumer apps, most of them in the health and wellness space. For the last 7 years I’ve been at Happier Meditation (formerly Ten Percent Happier). There I’ve led marketing reporting to the CEO, led the 2024 brand relaunch, built paid acquisition and lifecycle, and run our live coaching business with its own P&L.
I like work that moves between leading and doing. I’ve led teams of up to nine across acquisition, lifecycle, partnerships and creative, and managed growth, SEO and PR agencies. For the past year and a half, I’ve been a marketing team of one, building with AI and running everything from strategy and brand to growth, lifecycle, organic and analytics.
Outside work, I serve on the boards of the Insight Meditation Society, the Thomas Crane Public Library and the Blue Hills Cycling Club. If you can’t tell from the site, I’m an avid cyclist. I also love trying new food (especially fruit), and I’m an aspiring hobby farmer. Ask me about my quail.
Get in touch
Let’s chat! Ideas, introductions, cycling route recommendations and quail questions can be sent to:
hello@juliajwu.com